![]() His deputies told the rest of the engineering team this weekend that if the engagement issue wasn’t “fixed,” they would all lose their jobs as well. Last week, Platformer broke the news that he fired one of two remaining principal engineers at the company after the engineer told him that views on his tweets are declining in part because interest in Musk has declined in general. ![]() In recent weeks, Musk has been obsessed with the amount of engagement his posts are receiving. This was no accident, Platformer can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk - and Musk alone - benefits from previously unheard-of promotion of his tweets to the entire user base. Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. In the wake of those losses - the Eagles to the Kansas City Chiefs, and Musk to the president of the United States - Twitter’s CEO flew his private jet back to the Bay Area on Sunday night to demand answers from his team. Musk, who also tweeted his support for the Eagles, generated a little more than 9.1 million impressions before deleting the tweet in apparent frustration. When bleary-eyed engineers began to log on to their laptops, the nature of the emergency became clear: Elon Musk’s tweet about the Super Bowl got less engagement than President Joe Biden’s.īiden’s tweet, in which he said he would be supporting his wife in rooting for the Philadelphia Eagles, generated nearly 29 million impressions. If you are willing to help out please thumbs up this post.” “Any people who can make dashboards and write software please can you help solve this problem. ![]() “We are debugging an issue with engagement across the platform,” wrote Musk, a cousin of the Twitter CEO, tagging in Slack to ensure that anyone online would see it. Īt 2:36 on Monday morning, James Musk sent an urgent message to Twitter engineers. This story is based on interviews with people familiar with the events involved and supported by documents obtained by Platformer. (Jonathan Raa / NurPhoto via Getty Images)
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